The Entrepreneurial Mindset
- 7 October 2018
As much to visit the cool Google HQ as hear from a super panel, I was drawn by the topic of how to create “An Entrepreneurial Mindset”.
My motivations these days are as a proxy learner. Having co-founded, grown and sold a so-called innovative tech company in the noughties I always struggled with the process of innovation and studied the area widely to ensure we were not over-reliant on one or two key inventors and scribbled plans on the back of beermats, glad I was of all great ideas!
I work now as a consultant and advisor with similarly ambitious driven companies, also battling to innovate, compete and delight their customers. Anything I can learn, pass on and apply with others is enormously rewarding.
And learn I did – from great entrepreneurs and speakers such as Maura McAdam (DCU) Garvan Callan, Sandra Healy (DCU), Liz Fulham (SalesOptimize), Ann-Marie McSorley (VERI) and Paul Mullin (White Hag).
- Entrepreneurs are driven by need, desire, ambition - and the fear of failure;
- Failure can be financially hammering, but should never reflect badly on those who try;
- Everyone likes to innovate, but no-one likes to change - so start by accepting the need for change, and commit to change;
- Be clear whether you’re aiming for the means (transforming culture) or the end (to deliver results);
- Give people the time and space to try things, experiment, and try again;
- Create a Concept Team – Stop something else to Start this;
- FAIL-ure is but a First Attempt In Learning;
- There are tools (yes, processes) to help stimulate creativity and innovation (ref Design Thinking, Black Swans, Scenario Planning – and many more not mentioned);
- Look to role models, ask for help, benchmark yourself against the best;
- Be positive, hire great people and stay focused on the customer!
Thank you to Sarita Johnston in EI, the great people in Google (Liz, Sandra & Paddy) and the Panel for sharing your time and insights, and to WITSwords for the invitation.
Article by Deirdre Smith, a WITS member
Deirdre Smith is Chartered Director of Green Point Consultancy and Associate at Redefine Consulting Ltd